Not questions like, “how expensive will this print will be to frame?”. This means the only question they are thinking is whether or not they want to buy. Any less thinking your client can do to reach their “yes” decision to buy your work will help you increase your sales. Most people have anxieties about buying unframed art or giclees, due to the potential high cost of custom framing. This approach is also most effective for prints under 30″x40″. This strategy works extremely well for artists selling through online stores, art fairs and co-op galleries. But, the fact is, clients that we work with have found great success adding this strategy to their sales efforts. Some may think changing over to standard sizes is a little excessive to try to aid print and original artwork sales. The framed piece in the picture below is an example of a 16×20 standard size with a custom cut matte. This is still a fraction of the cost of a full custom frame job. You may explore having a custom matte cut. If your work is not a standard size you may still be able to use a standard size frame. You could potentially increase your profit margin or even offer your framed pieces at a lower cost than you were able to previously. If you are currently custom framing your own giclee prints or original work before you sell you could save quite a bit if you consider switching over to standard sizes. (links to standard size artist presentation kits and frames provided at the end of the article.) There really are some nice standard size frames available at a fraction of the cost of custom frames. Most art supply stores have an even larger selection of sizes. Even your local framer may have standard size frames available that are made with leftover scraps from custom framing. ![]() For those that do not know, standard sizes are the popular pre-made frame sizes that your local art supply store will carry. Choosing standard print sizes for your digital fine art prints or giclees can help save you and your clients money.
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